Indie Business Live festival celebrates Welsh independents amidst warning two in five face closure
Leading UK performers, lifestyle stars and businesses come together on Thursday, July 30, for Indie Business Live, an online festival celebrating UK small businesses.
In between performances, talks and live demos, all types of independent businesses from across Wales and the rest of the UK will be sharing their stories and showcasing their products.
Sobering statistics released in a press release by Indie Business Live have revealed that: "2 in 5 small businesses face closure because of Coronavirus and a staggering 3 million business owners, also known as ‘forgotten ltds’ have not received any financial support from the government".
Mother and daughter duo Nicola and Gemma Day, who are the owners of Cardiff Creative, which features work by a community of 40+ local artists, said: “We’ve received no financial aid. The reality is use us or lose us and your local creative community needs your support. It means the world to Cardiff Creative, as well as any other independent business owner when people shop local.”
Something which will be celebrated by Indie Business Live is how small businesses go above and beyond to help their local communities and the team at Cardiff Creative recently did just that.
“Many of our amazing artists diversified though and turned their talents to making masks, PPE and sanitiser holders,” said Nicola.
Liam Jones, owner of Over Seas Apparel, thinks the festival is a "brilliant" idea for independent businesses.
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“Anything that kind of advertises independent businesses is brilliant. After Covid, everyone’s struggling a bit and things are a lot quieter.
“People are coming round to it a bit more and they’re more interested. They’re able to find out about the origins of the brand. When you buy from independent businesses, there’s more going into the products. It’s a personal service rather than just another product on the shelf”.
Liam's products are manufactured and designed by him and other colleagues with sustainability in mind. The business's AUS collection supports the work of Wires in Australia, an organisation that helps with the rehabilitation of animals and habitats affected by the bush-fires that took place earlier this year.
“I think across the board if I’m honest, people are still concerned about coming into town and shopping. People are more cautious coming in now,” adds Liam.
“Things like this are really good as they bring people together, whereas big companies aren’t necessarily interested in that kind of ‘making friends thing’”.
The online festival is completely free to join and a link can be acquired by signing up via their website.
It will take place from 10am-7pm on Thursday, July 30.